To provide our Service
This includes enabling you to use the Service in a seamless manner and preventing or addressing Service errors or technical issues. To host personal data and enable our Website to operate and be distributed we use Google Cloud as our hosting and backend service provider.
To communicate with you regarding your use of our Service
We communicate with you, for example, by email. These may include information about the Service, some critical changes, special offers. To opt-out of receiving emails, you should click the unsubscribe link in the footer of our email. The services that we use for these purposes may collect data concerning the date and time when the message was viewed by our users, as well as when they interacted with it, such as by clicking on links included in the message.
To research and analyze your use of the Service
This helps us to better understand our business, analyze our operations, maintain, improve, innovate, plan, design, and develop the Service and our new products. We also use such data for statistical analysis purposes, to test and improve our offers. This enables us to better understand what features and learning plans of the Services our users like more, what categories of users use our Services. As a consequence, we often decide how to improve the Service based on the results obtained from this processing. For example, if we discover that users more often engage in specific topics about freelancing, we may develop and introduce extra chapters into this category. To analyze how visitors use our Service and to measure effectiveness of some ads we use Google Analytics, a web analysis program of Google. In order to provide us with analytics, Google Analytics places cookies on your device. On Google Analytics we get, in particular, aggregated information on the data you enter on our Service and users’ interactions within the Service. Google allows you to influence the collection and processing of information generated by Google, in particular, by installing a browser plug-in.
We also use Amplitude, which is an analytics service provided by Amplitude Inc. We use this tool to understand how customers use our Service. Amplitude collects various technical information, in particular, time zone, type of device (phone or tablet), unique identifiers. Amplitude also allows us to track various interactions that occur on the Website. As a result, Amplitude helps us to decide what features we should focus on. Amplitude is EU-US Privacy Shield certified. Amplitude provides more information on how they process data in its Privacy Policy.
To send you marketing communications
We process your personal data for our marketing campaigns. We may add your email address to our marketing list, provided we receive consent or otherwise establish a legal basis for sending you marketing communications. As a result, you will receive information about our products, such as, for example, special offers. If you do not want to receive marketing emails from us, you can unsubscribe following instructions in the footer of the marketing emails. To communicate with you we use SendPulse, which is a message sending service. We integrate Amplitude to create analytics-based audiences and track opening and conversion events.
To personalize our ads
We and our partners, including Meta and Google, use your personal data to tailor ads and possibly even show them to you at the relevant time.
How to opt out or influence personalized advertising
IOS: On your iPhone or iPad, go to “Settings,” then “Privacy” and tap “Advertising” to select “Personalized Ads”. In addition, you can reset your advertising identifier (this also may help you to see less of personalized ads) in the same section.
Android: To opt-out of ads on an Android device, simply open the Google Settings app on your mobile phone, tap “Ads” and enable “Opt out of interest-based ads”. In addition, you can reset your advertising identifier in the same section (this also may help you to see less personalized ads).
macOS: On your MacBook, you can disable personalized ads: go to System Preferences > Security & Privacy > Privacy, select Apple Advertising, and deselect Personalized Ads.
Windows: On your laptop running Windows 10, you shall select Start > Settings > Privacy and then turn off the setting for Let apps use advertising ID to make ads more interesting to you based on your app activity. If you have other Windows versions, please follow the steps here.
To learn even more about how to affect advertising choices on various devices, please look at the information available here. In addition, you may get useful information and opt out of some interest-based advertising, by visiting the following links:
Digital Advertising Alliance –
http://optout.aboutads.info/Digital Advertising Alliance (Canada) –
http://youradchoices.ca/choicesDigital Advertising Alliance (EU) –
http://www.youronlinechoices.com/
We value your right to influence the ads that you see, thus we are letting you know what service providers we use for this purpose and how some of them allow you to control your ad preferences.
We use Meta pixel on the Service. Meta pixel is a code placed on the Service collecting data that helps us track conversions from Meta Ads, build targeted audiences and remarket to people who have taken some actions on the Service (for example, made a purchase).
We use Meta Ads Manager together with Meta Custom Audience, which allows us to choose audiences that will see our ads on Facebook or other Meta products (for example, Instagram). Through Meta Custom Audience we may create a list of users with certain sets of data to choose users that have completed certain actions in the Service (for example, bought it). As a result, we may ask Meta to show some ads to a particular list of users. As a result, more of our ads may show up while you are using Facebook or other Meta’s products (for example, Instagram). You may learn how to opt out of advertising provided to you through Meta Custom Audience
here. Meta also allows its users to influence the types of ads they see on Meta. To find how to control the ads you see on Meta, please go
here or adjust your ads settings on
Meta.
Google Ads is an ad delivery service provided by Google that can deliver ads to users. In particular, Google allows us to tailor the ads in a way that they will appear, for example, only to users that have conducted certain actions with our Service (for example, show our ads to users who have purchased a subscription). Google allows its users
to opt out of Google’s personalized ads and to
prevent their data from being used by Google Analytics.TikTok Ads and TikTok Pixel are advertising and analytics tools provided by TikTok. These tools help us measure the effectiveness of our advertising campaigns and deliver more relevant ads to users who have interacted with our Service. TikTok may collect or receive certain information about user activity through cookies and similar technologies. Users can manage their advertising preferences or limit data processing in their TikTok account settings.
To process your payments
We provide paid features and/or services within the Service. As a result of this processing, you will be able to make a payment for our Service and we will be notified that the payment has been made and will provide you with . We will not store or collect your payment card details ourselves. This information will not be provided directly to third-party payment processors.
To enforce our Terms and Conditions and to prevent and combat fraud
We use personal data to enforce our agreements and contractual commitments, to detect, prevent, and combat fraud. As a result of such processing, we may share your information with others, including law enforcement agencies (in particular, if a dispute arises in connection with our Terms and Conditions).
To comply with legal obligations
We may process, use, or share your data when the law requires it, in particular, if a law enforcement agency requests your data by available legal means.